Vegan Food and Travel Take the Spotlight

The Story of Diana Edelman and The Good Fork

When Diana Edelman, the founder of Vegans, Baby, approached Spain Brain, we knew we were about to embark on a journey of epic proportions and paella. Diana wanted to expand her already successful vegan food blog into the world of television and needed a showreel that showcased her charismatic personality and culinary expertise. Our team was up for the challenge, ready to transform her passion for veganism and travel into a dynamic brand identity and content strategy that would blow the competition out of the water.

Together, we created a bold new color palette that would help Diana stand out in a sea of sameness. We worked on her brand guidelines and crafted a comprehensive strategic plan that would make sure her unique perspective and expertise were front and center in her new show. Our team also created a captivating showreel that incorporated her bubbly personality and world travel experience.

Our strategy didn’t just stop with the showreel. We designed a custom plan that included outreach to network executives, media outreach, and targeted social media campaigns. In no time, Diana’s new show, The Good Fork, premiered on Cox. And it was a smash hit. Critics raved about the show, and Diana quickly became a sought-after personality in the food and travel industry.

At Spain Brain, we’re proud to have played a part in helping Diana achieve her dreams. Her new brand identity has helped establish her as a leading expert in the vegan food and travel space. And with the success of The Good Fork, she has opened up new opportunities for herself in the industry.

Our collaboration with Diana is a prime example of what happens when our creativity, expertise, and passion come together to deliver results-driven solutions. We’re thrilled to have been a part of her journey and can’t wait to see what she has in store for us next. Hopefully, it involves more churros y chocolate in España!